Explore the Napier and Hawke’s Bay area in New Zealand.
Explore Napier & Beyond
The sun-kissed coast of Hawke’s Bay
Napier, located on the sun-kissed coast of Hawke’s Bay, is a charming city known for its rich art deco architecture, stunning coastal views, and thriving food and wine scene. After being rebuilt following the 1931 earthquake, the city embraced the art deco style, and today it boasts one of the best-preserved collections of this architectural style in the world. Strolling through the Napier Art Deco District is like stepping back in time to the glamorous 1930s, with vibrant buildings, classic cars, and vintage vibes that transport visitors to a bygone era. The Napier Art Deco Trust offers walking tours, providing fascinating insights into the city's fascinating history and architecture.

Beyond its architectural appeal, Napier is also home to some beautiful natural attractions. Just a short drive from the city, you’ll find the Cape Kidnappers, famous for its dramatic cliffs and stunning views over Hawke’s Bay. The area is also a popular destination for wildlife enthusiasts, as it’s home to one of the world’s largest gannet colonies. For those looking for outdoor adventure, Te Mata Peak, located just outside of the nearby town of Havelock North, offers breathtaking panoramic views of the surrounding vineyards, farmland, and coastline, making it a fantastic spot for hiking, photography, and even paragliding.
Napier’s food and wine scene is another highlight that draws visitors year-round. The region is renowned for its wine production, particularly its Chardonnay and Syrah, and a visit to Hawke’s Bay Wine Country offers the chance to tour some of New Zealand’s best vineyards, taste world-class wines, and enjoy gourmet meals prepared with locally-sourced ingredients. The Hawke's Bay Farmers' Market in the city is a fantastic spot to sample fresh produce and artisan foods, and the city's coastal location also ensures plenty of opportunities to enjoy fresh seafood. With its blend of history, natural beauty, and culinary delights, Napier offers a diverse and enriching experience for every kind of traveler.
Our Napier Car Rental Fleet
Renting a car in Napier offers numerous benefits, especially if you want to make the most of your time exploring Hawke’s Bay and beyond. One of the primary advantages is freedom and flexibility. With your own vehicle, you’re not reliant on public transport schedules or group tours, allowing you to travel at your own pace and visit off-the-beaten-path attractions. Whether it’s exploring the rolling vineyards of Hawke’s Bay Wine Country, hiking up Te Mata Peak, or discovering secluded beaches along the coastline, a car gives you the flexibility to create your own itinerary and make impromptu stops along the way.
Another significant benefit is access to remote areas and scenic drives that might be challenging to reach without a car. The region is known for its beautiful countryside, which includes destinations like Cape Kidnappers and the Tuki Tuki River, both of which are best accessed by car. Having a rental also allows you to easily explore nearby towns such as Havelock North, Ongaonga, and Wairoa, each offering its own set of attractions, from boutique shops to historical landmarks and natural reserves.
Additionally, a rental car is ideal for comfort and convenience. Napier and its surroundings are rich in natural beauty, and driving offers you a comfortable, personal way to take in the views, especially when visiting scenic spots like the Art Deco District, Te Mata Peak, or the Hawke's Bay coastline. You’ll also be able to carry luggage, picnic supplies, and any shopping you pick up along the way with ease, making your trip more convenient and enjoyable. Whether you're on a short stay or planning a longer road trip around the region, a car rental allows you to explore at your leisure, with the ability to reach the best sights and experiences on your own schedule.
- Economy & Compact Cars
Ideal for budget-conscious travellers and zipping around Nelson city. Fuel-efficient and easy to park. (e.g., Suzuki Swift, Toyota Yaris)
- Sedans / Intermediate Cars
Comfortable and reliable for longer journeys or small families needing a bit more space. (e.g., Toyota Corolla, Hyundai Accent)
- SUVs (Compact to Full-Size)
Perfect for families needing extra luggage space or those looking to explore scenic drives and national parks with confidence. (e.g., Toyota RAV4, Mitsubishi Outlander, Kia Sportage)
- People Movers / Vans
Travelling with a larger group? Our spacious people movers and vans offer comfortable seating for everyone. (e.g., Toyota Hiace - seats 8-12)
- Electric & Hybrid Options
Travel sustainably with our eco-friendly options, reducing your carbon footprint while exploring Nelson. (Availability may vary)
Car Rental Companies that we work with:
- Apex (City Centre)
Location: 2 Northway Street, Napier (City Centre) - Avis (Airport)
Location: Napier Airport, 1 International Terminal, Napier - Budget (City Centre)
Location: 26 Gloucester Street, Napier (City Centre) - Enterprise (Airport)
Location: Napier Airport, 1 International Terminal, Napier - Europcar (Airport)
Location: Napier Airport, 1 International Terminal, Napier - Hertz (Airport)
Location: Napier Airport, 1 International Terminal, Napier - Thrifty (Airport)
Location: Napier Airport, 1 International Terminal, Napier

Highlights in and around Napier, New Zealand
Napier, nestled on the stunning Hawke’s Bay coast, is a gem of New Zealand that offers a rich blend of history, architecture, natural beauty, and world-class food and wine experiences. Whether you're a culture enthusiast, an adventure seeker, or a foodie, Napier and its surrounding areas have something for everyone. Here are some of the top highlights in and around Napier:
- Art Deco District
Napier is best known for its Art Deco architecture, and the Art Deco District in the city center is a must-see. After a devastating earthquake in 1931, the city was rebuilt in the popular art deco style of the time, and today, Napier boasts one of the world’s best-preserved collections of 1930s architecture. Take a guided walking tour to learn about the history behind the buildings, or simply stroll through the streets to admire the vibrant pastel-colored facades. The Napier Art Deco Trust also runs vintage car tours, offering a more immersive experience. - Cape Kidnappers
Just a short drive from Napier, Cape Kidnappers is one of the most iconic landmarks in the region, offering stunning views over the Pacific Ocean. It’s famous for its gannet colony, one of the largest in the world, where you can see thousands of these remarkable seabirds nesting on the cliffs. Gannet tours are available, where you can get up close to the birds, as well as explore the dramatic coastline. If you're into golf, the Cape Kidnappers Golf Course offers a world-class experience with jaw-dropping ocean views. - Te Mata Peak
Located near the town of Havelock North, just a 20-minute drive from Napier, Te Mata Peak is the highest point in the area and offers one of the most spectacular panoramic views in New Zealand. From the summit, you can see the sprawling vineyards of Hawke's Bay, lush farmland, and the Pacific Ocean in the distance. There are a variety of walking and biking tracks that lead to the summit, making it a popular spot for outdoor enthusiasts. The drive up to the top is equally scenic, with plenty of spots to stop and take in the views. - Hawke's Bay Wine Country
Napier sits at the heart of Hawke's Bay, one of New Zealand's premier wine-producing regions. The area is home to world-class wineries that produce some of the country's best Chardonnay and Syrah. Take a wine tour to explore the vineyards, meet the winemakers, and sample some of the region’s finest wines. Some of the top wineries include Mission Estate Winery, Church Road Winery, and Craggy Range. Many of the wineries also feature on-site restaurants, offering gourmet meals paired with local wines. - Napier Beach & Marine Parade
Napier's Marine Parade is a beautiful, palm-lined stretch along the beach, perfect for a leisurely walk, bike ride, or picnic. The area is also home to several attractions, including the National Aquarium of New Zealand, where you can see a variety of marine life, including native species like the Great White Shark and seals. The Napier Ocean Spa, a public seawater pool, offers a relaxing way to enjoy the stunning coastal views. If you're visiting in the warmer months, you can enjoy the beach for swimming and sunbathing. - Hawke’s Bay Farmers’ Market
For a taste of local produce, head to the Hawke’s Bay Farmers’ Market, which takes place every Sunday morning in the heart of Napier. Here, you'll find fresh, locally-grown fruits and vegetables, artisan cheeses, breads, and other gourmet products. It’s a great spot to sample some of the best that Hawke's Bay has to offer and pick up some local delicacies to take home. - Napier Hill & Bluff Hill Lookout
For stunning views of the city, the harbor, and the Pacific Ocean, take a drive or walk up to Bluff Hill Lookout. This elevated spot offers panoramic views and is a great place to take photos of the coastline. The Napier Hill area itself is also charming, with its lovely historic homes, beautiful gardens, and boutique shops, making it a pleasant area to explore on foot. - The Napier Museum & MTG Hawke's Bay
If you’re interested in learning about the local history, the Museum of Transport and Technology (MTG) in Napier is an excellent spot. The museum offers a mix of exhibits related to the region's cultural and natural history, as well as its rich art deco heritage. You can explore everything from Māori artifacts and European settlement history to exhibits on Napier’s famous earthquake and its subsequent rebuilding. - Pania of the Reef Statue
Located on Marine Parade, the Pania of the Reef statue is an iconic symbol of Napier. This bronze statue of a Māori legend was created in 1954 and stands as a tribute to the mythical figure of Pania, who is said to have been a beautiful woman from the sea. The statue is a popular spot for photos and holds deep cultural significance in the region. - Ongaonga and Historic Sites
For a day trip outside of Napier, head to Ongaonga, a small town about 45 minutes away, where you can discover New Zealand’s rural history and visit heritage sites like the Ongaonga Homestead. The area is also rich in Māori history, and you can explore several historic Māori sites and walking tracks. It’s a great way to dive deeper into the region’s past while enjoying its rural landscapes.
From its iconic art deco architecture to its stunning natural landscapes and world-class wineries, Napier offers a perfect blend of culture, history, and outdoor activities. Whether you’re exploring the city itself or venturing out to the surrounding areas, there’s plenty to see and do in this charming part of New Zealand’s North Island.
Book Your Hawke's Bay Car Rental Today!
Ready to experience Napier and the Hwke's Bay area? Secure the best rates for your dates by booking your rental car online now.
Recommended Multi-day Car Hire Tours
Whether you’re exploring the local Hawke’s Bay region or venturing further to Taupo and Rotorua, Napier provides a great starting point for diverse and scenic road trips. The Hawke’s Bay Highlights route offers a mix of natural beauty, wine tasting, and historical sites, while the Rotorua & Taupo tour lets you explore geothermal wonders and stunning lakeside landscapes. With plenty of beautiful drives, outdoor activities, and cultural experiences, these road trips will give you a comprehensive view of the best that central New Zealand has to offer!
1. 2-Day Car Tour: Hawke’s Bay Highlights & Nature Escapes
Day 1: Napier to Havelock North, Te Mata Peak, and Wine Country
- Morning: Napier to Havelock North (20-minute drive)
- Start your day by driving south to Havelock North, a charming town nestled at the foot of Te Mata Peak. This area is known for its boutique shops, delightful cafés, and gorgeous scenery.
- Head to Te Mata Peak, where you can drive to the summit or take one of the many walking trails for panoramic views of the Hawke’s Bay region. On a clear day, you’ll be able to see the sparkling coastline, lush farmland, and nearby vineyards
- Lunch: Havelock North
- Enjoy lunch at one of the local cafés, such as Pipi Café or The Long Island Café, offering locally-sourced food and wine.
- Afternoon: Wine Tasting in Hawke’s Bay Wine Country
- After lunch, head to the nearby Hawke’s Bay Wine Country, just outside of Havelock North, where you’ll find some of New Zealand’s best wineries. Take a wine tour and visit iconic wineries like Mission Estate, Church Road, or Craggy Range for a taste of world-class wine and delicious local food pairings. Many of the vineyards have stunning restaurants with views over the vineyards and mountains.
- Evening: Return to Napier
- After an afternoon of wine tasting, head back to Napier and enjoy a relaxing dinner at one of the waterfront restaurants along Marine Parade.
Day 2: Napier to Cape Kidnappers, Gannet Safari, and Coastal Adventures
- Morning: Napier to Cape Kidnappers (30-minute drive)
- Start your day with a short drive to Cape Kidnappers, one of New Zealand's most dramatic coastlines. Cape Kidnappers is home to a gannet colony, one of the largest in the world. The Gannet Safari Tour takes you on a guided trip up the cliffs for up-close views of thousands of gannets, with a chance to observe their nests and behaviors in a protected environment.
- Lunch: Cape Kidnappers
- After the gannet tour, you can enjoy a peaceful picnic on the beach or have lunch at the Cape Kidnappers Golf Course, which offers a stunning setting overlooking the ocean.
- Afternoon: Relaxing in Napier or Explore the Nearby Beaches
- After your adventure at Cape Kidnappers, return to Napier for a relaxing afternoon. You can explore Marine Parade, visit the National Aquarium of New Zealand, or take a walk along Napier Beach.
- Alternatively, head to one of the nearby beaches such as Waimarama Beach or Ocean Beach, both within a 30-minute drive of Napier, for a swim or relaxing by the coast.
- Evening: Napier
- o End your day with a delicious dinner in Napier, perhaps in the Art Deco district where you can experience both the cuisine and the historic charm of the city.
2. 3-Day Car Tour: Napier to Rotorua and Taupo
For those who want to venture further, a 3-day car tour to Rotorua and Taupo will give you a taste of New Zealand's geothermal wonders, adventure activities, and breathtaking landscapes.
Day 1: Napier to Taupo
- Morning: Kerikeri to Russell (45-minute drive + 15-minute ferry)
- Start early and head south toward Taupo, a beautiful town located by the Lake Taupo. The drive from Napier to Taupo is scenic, with plenty of opportunities for stops to admire the stunning landscapes, including the Kaweka Ranges.
- Lunch: Taupo
- On arrival, stop for lunch in Taupo. There are many restaurants along the lakefront offering beautiful views of Lake Taupo and the surrounding mountains.
- Afternoon: Huka Falls & Lake Taupo
- In the afternoon, visit Huka Falls, one of New Zealand’s most famous natural attractions. The powerful falls are an awe-inspiring sight, and you can walk along the scenic trails that lead to different viewing platforms.
- Afterward, head to Lake Taupo to relax by the water, or take part in a range of activities such as a lake cruise, fishing, or skydiving.
- Evening: Taupo
- For dinner, enjoy one of the many restaurants in Taupo, with options ranging from casual lakeside cafés to upscale dining spots. If you're keen on a unique experience, consider a visit to the Taupo Hot Springs for a relaxing soak in the natural geothermal waters.
Day 2: Taupo to Rotorua - Geothermal Wonders
- Morning: Taupo to Rotorua (1-hour drive)
- Drive to Rotorua, a geothermal wonderland known for its boiling mud pools, hot springs, and geysers. Stop at Wai-O-Tapu Thermal Wonderland to explore the colorful geothermal pools, geysers, and the famous Champagne Pool.
- Alternatively, visit Hell's Gate, which offers an interactive experience with mud baths and geothermal walks.
- Lunch: Rotorua
- Enjoy lunch in Rotorua, where you can sample local dishes, including hangi (Māori-style earth-cooked meal), at one of the city's many eateries.
- Afternoon: Rotorua Attractions
- In the afternoon, visit Te Puia to see the famous Pohutu Geyser and explore the cultural center where you can learn about Māori heritage and see traditional Māori art and performances.
- Another option is to relax at the Polynesian Spa, which has natural mineral hot pools, perfect for unwinding after a day of exploration.
- Evening: Rotorua
- Rotorua has a variety of dining options, from casual lakeside cafes to fine dining. After dinner, consider visiting Skyline Rotorua for a gondola ride and stunning views of the city by night.
Day 3: Rotorua to Napier via Wairakei and Taupo
- Morning: Rotorua to Napier (3-hour drive)
- After breakfast, head back to Napier, but take a detour through Wairakei for a glimpse of the geothermal energy plants, or stop by Lake Taupo for a relaxing morning before continuing your drive back to Napier.
- Lunch: On the Way
- Stop for lunch at Taupo again or choose a scenic spot along the route for a picnic.
- Afternoon: Return to Napier
- Arrive back in Napier in the afternoon, where you can spend your last few hours visiting the local wineries or enjoying the city’s charming Art Deco district.
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